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BLOW A MILLION® logo
Watch the BAM sizzle trailer

The biggest reality competition showon planet Earth.

Streaming live 24/7

Created for the 99%

What is

Blow A Million®?

Five

ordinary people

Seven

unforgettable days

$1,000,000

to spend together

The five BAM contestants walking together

Five ordinary people. Seven unforgettable days. Exactly $1,000,000 to spend together.

Blow A Million® (BAM) is a pioneering live reality competition series where five contestants chosen from the live audience have one week to complete the ultimate challenge: spend exactly $1,000,000 (not a cent more, not a cent less) living their ‘bucket-list’ dreams, together.

If they succeed, the audience decides who walks away with a life-changing sum of money as a (multi) millionaire.

The BAM sizzle trailer

But there are rules. There are always rules...

The rules

The Ten BAM Commandments

  1. Live your dreams

    You must fulfil at least one wish from the ‘bucket list’ of each contestant.

  2. Spend exactly $1,000,000

    Your team has exactly seven days to spend exactly $1,000,000. Not a satoshi more, not a satoshi less.

  3. $20,000 maximum transaction

    You shall not exceed the $20,000 limit for any single transaction.

  4. *Justifiable value

    You shall obtain justifiable value for all services.

  5. Give something back

    You MUST donate 5% ($50,000) to charitable causes.

  6. You may gamble 5%

    You may gamble up to 5% ($50,000). But if you win, the winnings are added to the total amount your team must spend.

  7. Random acts of kindness

    You must perform a random act of kindness every day.

  8. Don’t destroy anything

    You shall not destroy anything you pay for.

  9. Keep the receipts

    You must present a receipt for every purchase.

  10. Own nothing

    At the end of your week’s adventure, you shall not own any assets.

*Justifiable value is regarded as the market value for the services provided and not an inflated price simply to consume capital.

Why BAM

Freedom to Dream

Blow A Million® was created for the 99% to inspire people to dream bigger and reconnect with what truly matters — memories created, experiences shared in the real world and genuine human connection.

For seven unforgettable days, BAM gives ordinary people the freedom to stop asking “What can I afford to do?” and start asking a much more interesting question:

“What would you do if, for once, money didn’t matter?”

Remove that barrier and something fascinating happens. People don’t simply focus on possessions - stuff. They dream about adventures, people they love, places they’ve never been, things they’ve always wanted to experience — and ways they can help others along the way.

In a world increasingly shaped by screens, algorithms and artificial intelligence, BAM uses technology to bring people together in the real world and celebrate the things that make us uniquely human: courage, kindness, creativity, generosity, fun, joy and shared experiences.

Our ambition isn’t simply to entertain millions. It’s to create unforgettable moments and stories that bring people together, spark conversations and remind us what’s possible when we’re given the Freedom to Dream.

BAM Freedom to Dream bucket-list artwork
Five BAM contestants at the ICEHOTEL under the aurora
Five BAM contestants weightless on a Zero-G flight
Mark Burnett quote: the golden rule in television is to create something people want to watch

Why now?

Technology has finally caught up with our awfully big and ambitious idea.

Reality competition formats (American Idol, Got Talent, Love Island, The Traitors) have dominated global entertainment for more than 25 years. What has changed is how we watch, where we watch and how we participate.

A generation raised on YouTube, TikTok, Twitch and streaming platforms no longer wants to simply sit back and watch. They follow trusted creators, join communities, comment, share, vote and expect to be part of the experience.

At the same time, live streaming has matured, the creator economy has exploded, and technology only now makes it possible to broadcast an ambitious reality competition live, globally and 24/7.

And as artificial intelligence makes digital content increasingly abundant, we believe something else becomes far more valuable:

  1. Proven reality competition genre
  2. Creator economy
  3. Live streaming 24/7
  4. Audience participation
  5. Real human connection

Real people.
Real experiences.
Real emotions.
Real life.

BAM brings those shifts together — the proven appeal of reality competition formats, the reach of the creator economy, the immediacy of live streaming and an audience that doesn’t just watch the story unfold.

They help shape what happens next.

Our epic go-to-market strategy

The BAM Bus Tour:
Coming to America

The BAM Bus arriving in a major American city with crowds and police outriders
States
48States
Miles
17,000+Miles
Days
100Days
Big question
OneBig question

Before we ask millions of people to watch BAM, we’re going out to meet them in real life, old skool — one city, one town, one school, one college and one neighbourhood block party at a time.

In addition to scheduled interviews with local TV and radio stations, we plan to meet and engage with folks from all backgrounds, including influencers, podcasters, politicians, actors, musicians, entrepreneurs, and the backbone of America: its citizens, their kids, and their dreams.

Our home-from-home will be a fully branded, pimped-out BAM RV that doubles as a rolling production studio as we cross America asking one big question:

What does the modernAmerican Dreamlook like today?

The official BAM Bus Tour route across all 48 contiguous states, starting and finishing in Austin, Texas
The official BAM route — 48 states, Austin to AustinExplore the interactive route ↗

The BAM Bus Tour: Coming to America will take us on an epic 17,000+ mile journey across all 48 contiguous states, meeting real people, hearing their stories and discovering what freedom, success and the American Dream mean to them today.

Traditional TV finds an audience.

BAM builds an engaged audience —

One person at a time.

In real life.

Along the way, we’ll create and share daily creator-led content, build an engaged community of BAM superfans, fulfil bucket-list wishes and surprise people with our own random acts of kindness.

We’ll document the entire adventure as a 12-part fly-on-the-wall series — the prequel that introduces BAM to a much wider audience before the flagship show begins.

Traditional reality TV

Traditional reality TV exploits fear, greed, humiliation and deception.

BAM

BAM celebrates ambition, possibility, Freedom to Dream and infectious generosity.

It’s an audience-first approach that de-risks the format while giving BAM that all-important first-mover advantage: build an engaged community before we launch the flagship show.

And wherever the BAM Bus goes, we’ll ask one more question:

If you had seven days and exactly $1,000,000 to spend living your dreams, what would you do?

Why Bitcoin?

Because freedom isn’t only about what you do. It’s also about what you own.

Blow A Million® wasn’t created as a Bitcoin company. BAM was created to explore a much bigger question:

What would people do if they were truly free?

As BAM has evolved, so has the technology available to build it. We believe the best founders remain curious, test new ideas for themselves and embrace technologies that genuinely improve what they’re building.

Bitcoin is one of those technologies.

As the creator and founder of BAM, after hundreds of hours of research, putting my own money where my mouth is and meeting some of the most influential people in the Bitcoin community, I became convinced that Bitcoin wasn’t simply another technology trend. Its principles of ownership, scarcity, sovereignty and long-term thinking naturally align with BAM’s belief in individual freedom and our ambition to build an entertainment company for the next generation.

That’s why we’re building BAM on the Bitcoin standard — not to turn an entertainment show into a lesson about money, but to show, not tell.

Through the BAM Bus Tour and eventually the flagship series, we have an opportunity to introduce millions of ordinary people to Bitcoin naturally through entertainment, culture and real-world experiences.

A man on a summit at sunrise, looking out across a vast landscape

You don’t need to own Bitcoin to watch BAM, participate in BAM, invest in BAM or believe in BAM.

But as the world of money and digital ownership continues to evolve, we intend to evolve with it.

Bitcoin was created to give the 99% financial freedom.

Blow A Million® was created to give the 99% Freedom to Dream.

Proof

Don’t take our word for it

The audience already exists

Before building BAM, we asked the people who matter most — the audience. Here’s what they told us.*

Would watch BAM
0%Would watch BAM
Would pay $2 for the chance to become a contestant
0%Would pay $2 for the chance to become a contestant
Would pay to enter multiple times
0%Would pay to enter multiple times

*Independent audience research: 529 adults aged 18–49, BAM’s core demographic.

Reality creates billion-dollar brands

For more than 25 years, reality competition shows have dominated the TV ratings around the globe and created some of the world’s most successful, enduring and internationally scalable entertainment brands, universally recognised as billion-dollar franchises.

Reality competition format brands: American Idol, Survivor, The Voice, Shark Tank, The Apprentice, Love Island, Big Brother, America's Got Talent, Who Wants to Be a Millionaire and The Traitors

BAM has been designed from day one to scale — from one flagship series into a global entertainment franchise.

What some of the biggest names in media are already saying about BAM

Ruth Wrigley

Emmy & BAFTA-winning Executive Producer; former Head of Entertainment at the BBC, Celador, Fremantle and All3Media

“The digital model is great. It will get talked about and get lots of attention... As a business model, it’s good.”

Simon Lythgoe

Showrunner & Executive Producer, American Idol / So You Think You Can Dance

“I loved the sizzle for your format, BLOW A MILLION®. My instinct tells me it will pull in the viewers and make some waves in the industry.”

Remy Blumenfeld

Chief Creative Officer, Thinking Violets; Executive Producer, Who’d Be A Billionaire?

“I love the concept. BLOW A MILLION® is very well thought through and articulated, and there is something wonderfully big and fun about the idea.”

The teamBehind BAM

One ambitious idea. Four complementary skill sets. One highly experienced team built to deliver.

Vision

Grant Parker

Creator & Founder

Grant Parker, Creator & Founder of BLOW A MILLION®

Entrepreneur and visionary media strategist behind BLOW A MILLION®, fascinated by the intersection of culture, technology and human behaviour.

Proven operator with experience scaling high-growth businesses, including a UK fibre startup expansion to a £500M exit.

Co-Founder of Gladius, a Web3 sports-tech platform securing international partnerships and Series A term sheets at an eight-figure valuation.

Builds audience-first concepts and attracts world-class teams to execute bold, scalable ideas.

Founder philosophy: Dream BIG. Act small.

Live

Chris Dabbs

Executive Producer

Chris Dabbs, Executive Producer

Multi-award-winning Executive Producer specialising in large-scale live and unscripted productions.

Widely regarded as a pioneer of modern streaming, Chris has broken multiple world records and delivered some of the most ambitious live broadcasts ever undertaken. Trusted by platforms including YouTube, Meta and TikTok. Credits include The X Factor and Got Talent.

Live Producer for Netflix’s 2026 FIFA World Cup coverage, which generated over 2.4 billion Hours Watched across livestreaming platforms tracked by Streams Charts, making it the most-watched livestreaming event in history.

Creative

Maciek Sobociński

Series Director

Maciek Sobociński, Series Director

Leading Multi-Camera and Creative Director across primetime reality competition series and global live events.

Credits include Saturday Night Live, Big Brother, Dancing With The Stars, All Together Now and Dance, Dance, Dance.

International live-event specialist behind productions for Will Smith, MTV World Specials and TIDAL X concerts featuring Rihanna, Emeli Sandé and Iggy Azalea.

Watch Maciek’s showreel

Governance

David French

Chairman

David French, Chairman

Co-Founder of Harwell Capital, an independent late-stage VC firm with a diverse portfolio of 15+ companies.

Former partner at Heligan, helping guide its transition into a boutique investment bank.

Serial entrepreneur and seasoned financial services executive with a strong track record of scaling businesses, setting up bespoke family offices and driving long-term growth.

Brings governance, funding and commercial expertise to support BAM’s global expansion and investor value.

What they say about
the team behind BAM

“What do I think? I think you are driven, and every success I know has someone driven behind it.”

Simon Morris — former Chief Creative Officer, Amazon & LOVEFiLM Co-Founder

“If anyone can make it happen, you can.”

Joe Mace — Entertainment Commissioner, ITV Studios

Freedom to Dream

Five ordinary people. Seven unforgettable days. One million dollar$.

What would you do if, for once, money didn’t matter?

Watch the BAM sizzle trailerLet’s talk